Do You Have An Entrepreneurial Spirit?

The Spirit of an Entrepreneur & Guerrilla Marketer

If you have the time, go to your favourite search engine and look up a definition for an 'entrepreneur'.  You will probably find the history of the word (it's French by the way) and a variety of interpretations of what the word means in general and business terms.

Even if the definition of an entrepreneur varies, regardless of the type of business that you have, whether you are a business owner or an employee, ask yourself the following questions to find out if you have the spirit of an entrepreneur and guerilla marketer.  You:

Are proactive - you are a hard worker and take full responsibility for the future success of the business. Always ready for the unexpected!

Have a curious and open mind - you are willing to learn new ways of working and strive for excellence. 

Have a positive mindset - you focus on what is possible and getting things done with enthusiasm.

Are creative - you struggle with having too many ideas rather than not enough and you are creative with your implementation. 


Guerrilla Marketing for Entrepreneurs & Business Owners

Guerrilla Marketing was defined by the now legendary Jay Conrad Levinson. It provides a framework on how to clearly define a marketing plan and includes hundreds of low or no cost high impact marketing tools.

Your aim is to create your own 'Guerrilla Marketing Manifesto', as a declaration establishing how you will win customers/clients in your industry, sector or market, and persuade them to buy from you again and again.